Who are we looking for

A marketing jack-of-all-trades with well rounded 2+ years of experience and a keen eye for presentation. You will work on our Marketing and Community Engagement functions together with the CEO and business team. You will take the lead in creative and digital marketing, and enhance our online/offline presence.

The problems you will solve

You will need to be a high-performer comfortable working in a fast-paced role.

• Email marketing: Manage all email marketing to drive leads to the sales team through successful campaigns.
  • Drive reactive / proactive engagements with customers and partners on data protection, privacy engineering, and Generative AI.
• Web design: Actively manage our company website to reflect all updates and give our customers as well as investors the right impression.
• SEO: Use SEO to boost organic rankings and ensure that our company’s site is seen by the right people.
• Analytics: Rigorously test marketing strategies and measure their performance with data.
  • Guide the business team while preserving their right to be flexible and creative.
• Experience in events: As a start-up, we need to have an impressive first showing at events and trade shows. You will need to make our company look good at public appearances and forums through designing promotional materials and managing all event details.
• Branding/PR: As we are building a trust product, you will need to build confident and trusting buzz around our brand by building partnerships and relationships.
  • Being an expert in PR and branding is not a must, but you should be able to adapt and manage these processes for our brand.
• Technical writing: Beyond crafting compelling product benefits in brochures, you will need to work with our business team on internal process documentation, internal policy writing, contract creation, user manual creation, and other technical writing tasks.
• Understanding of product messaging: You will work with the CEO in communicating our vision to the world, helping our business team to craft compelling emails communicating product benefits and creating other key written product assets.
  • Articulate Betterdata’s positioning by building key arguments and fact-based narratives (in written and visual form).
• Ability to match writing to personas: You will need to be comfortable wearing different hats and shifting your writing style to match different buyer personas.

The impact you will have

This is your career on “adventure mode” as you will directly report to the CEO.

Expect unparalleled immersion in the start-up ecosystem, from strategic to the tactical. The scope (international, spanning data policy/advocacy/compliance work) and caliber (C-level interaction) that this role demands are atypical and filled with growth. This degree of access will be highly valuable to any candidate keen to learn more about Generative AI and Privacy Engineering, and get front-row seats to the shifting technological regulatory landscape.

About you

A marketing jack-of-all-trades used to wearing multiple hats, and is experienced in most areas of marketing.

• 2+ years experience in any marketing focus.
• Probably, but not necessarily, a Social Science/Communications/Public Policy graduate/professional, looking for a challenge beyond the PR/marketing/public service trichotomy.